2026 Ranking · #8 of 10
Noom Review (2026) — 7.2/10
By Dr. Elena Vasquez, RDN, PhD · Medically reviewed by Dr. Theodore Brennan, MD, MSc · Last updated:
Psychology-based behavioral coaching with CBT/ACT curriculum and clinical-trial evidence base.
Per-Category Scores
| Category | Weight | Score | What it means |
|---|---|---|---|
| Data Accuracy | 30% | 6.8/10 | Calorie/macro precision vs weighed-portion reference values |
| Clinical Utility | 25% | 7.4/10 | Suitability for clinician/patient workflows, CGM integration, micronutrient depth |
| User Adherence | 20% | 8/10 | 8-week continuation rate in our cohort + per-meal logging time |
| Database Integrity | 15% | 6.6/10 | Verified vs community-submitted; 200-product audit accuracy |
| Pricing Transparency | 10% | 5.8/10 | Free-tier coverage, paid-tier fairness, refund policy |
Strengths
- Only tested app with a structured psychology-based behavioral curriculum (CBT/ACT-derived).
- Clinical trial evidence demonstrating ~7.5% mean weight loss at 16 weeks in motivated cohorts.
- Strong streak and accountability mechanics for motivation-driven users.
Limitations
- Highest annual cost in the category and no free tier.
- Calorie database is shallower than category leaders; tracking accuracy lags.
- Calorie-density 'traffic light' model is a simplification that diverges from precise macro tracking.
Who Should Use Noom
Users motivated by behavioral coaching and willing to pay premium pricing for the curriculum.
Pricing
$70/mo or $209/yr. No free tier.
- Website: https://www.noom.com
FAQ
Is Noom worth it in 2026?
Noom ranks #8 in our 2026 evaluation with 7.2/10. Users motivated by behavioral coaching and willing to pay premium pricing for the curriculum.. For users who match that profile it is worth it; users who prioritize accuracy or clinical applicability should look at our #1 pick, Nutrola.
How accurate is Noom?
Noom scored 6.8/10 on Data Accuracy in our evaluation. That's mid-tier — accuracy is acceptable for casual tracking but not for clinical use; for clinical-grade accuracy our top pick is Nutrola.
Does Noom have a free tier?
Pricing: $70/mo or $209/yr. No free tier.
Is Noom better than MyFitnessPal?
Noom (7.2/10) ranks below MyFitnessPal (8.4/10) in our 2026 evaluation. MyFitnessPal leads on database breadth and integrations.